HoundsGood: Chronicles of a Virtual Volunteer

I have been looking for more ways to spread the word about this blog, and one popular choice is Pay Per Click advertising.  For the uninitiated, a site owner contributes a certain amount of money to purchasing ads on websites and are charged according to the number of clicks an ad gets.   This is very popular on Google.   Recently, Network Solutions, who is the domain registrar with one of the longest histories, got into the internet marketing game.    The jury is still out for me on this, but I admit the Network Solutions name makes me turn my head a little.  In fact, the very first domain we had registered in the 90s was purchased through them.    In reviewing their  program, it seems that they offer a more comprehensive plan, such as keyword research, site analysis, and ad copy.  You don’t want your whole campaign crashing and burning based on something only you think is catchy.    The other positive is that if your site deals with a local business, you won’t be placed on sites that will bring you calls for a plumber from five states away.

The  service may seem a bit pricey for sites that revolve around personal hobbies or blogging, but if your site is also about your livelihood, such a high percentage of business comes from the internet these days, it could be well worth it to you.

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